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tdadv — Fri, 17 Apr 2009 15:29:52 +0000

This quote from the article stuck with me:

Financial brands today must address the most basic of consumer concerns: will my money be safe with this company? So long as they are not triumphalist, large banks like JP Morgan Chase and Wells Fargo that were less involved in chasing too-good-to-be-true sub-prime returns have a differentiating advantage. But it’s hard to rebuild consumer trust based on the fact that as Jamie Dimon, JP Morgan’s CEO, has stated: “We suck less.”

>> Read

John Quelch: Marketing Knowhow

tdadv — Thu, 16 Apr 2009 13:23:09 +0000

On how financial brands should market in a recession:

A brand that has lost consumer trust is no longer a brand; it is merely a name.

>> Full Article

Law of Motion

tdadv — Wed, 15 Apr 2009 13:18:29 +0000

If you watch the Big Bang Theory and have a DVR, hopefully you’re pausing the one-second “vanity card” from creator Chuck Lorre at the end of the episode. Each episode features the topical, funny, sometimes optimist (sometimes ranting) thoughts from Mr. Lorre. This week’s was a terrific view of why the economy is going to bounce back, despite the “unbalanced force”:

>> Chuck Lorre Productions, #248

Pour a Cold One

tdadv — Wed, 15 Apr 2009 13:10:05 +0000

Great story that appeared in The Huffington Post about bright spots in banking – with special highlights on credit unions. This comment was terrific:

“All I can say is that nothing beats the personal attention a credit union offers. It’s the “Cheers” bar where everybody knows your name.”

>> Read

Stop the Madness – No More Yellow Page Books

tdadv — Tue, 14 Apr 2009 20:36:46 +0000

As a marketer the yellow pages is becoming a smaller and smaller part of my clients annual ad budgets. As a consumer, I have no use for these books anymore. Just got two of these tree killers delivered to my house this week. A quick search and now I’ll be making the call to opt out:

6 Ways To Stop The Phone Book Delivery Blitz